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Consumers Plan to Spend More this Holiday Season: Consumers Plan to Spend 4% More During the Holidays

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By: TOM BRANNA

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Despite the pressures of rising oil and gas prices, consumers are planning to spend 4% more this holiday season than they did last year. Adults anticipate devoting $681 to gift-giving this holiday, up from $655 in 2004, with the biggest share devoted to apparel, according to the results of a survey of 2,116 people conducted on Sept. 12-19 by the NPD Group. Of those surveyed, 41% said they would be finished holiday shopping by early December and 45% said they’d begin before Thanksgiving. However...

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